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The importance of furry influencers

30 November is Influencer Day, a date that in recent years has taken on a special significance not only for humans, but also for our beloved four-legged companions. These adorable furry influencers not only steal hearts with their antics, but also play a crucial role in spreading valuable information about the care and health of our furry friends.

The evolution of influencers in Social Media

Just a decade ago, the idea that a dog or cat could have its own social media account, with thousands or even millions of followers, seemed almost impossible. However, as platforms such as Instagram, Facebook and TikTok grew in popularity, dedicated furry-only accounts began to emerge. These profiles, run by humans who are passionate about their faithful companions, began to gain traction quickly. Today, there are numerous dogs and cats that are true stars on social media, with hundreds of followers who keep up with their daily posts. But beyond the entertainment and cuteness that these furry influencers bring, there is a much deeper and more meaningful aspect: their ability to educate and inform other furry owners.  

Information at a click: How canine and feline influencers are changing the game

One of the biggest benefits brought about by these influencers is the increased availability of information on the care and health of furry animals. Before, to get advice on how to properly care for a dog or cat, it was necessary to consult a veterinarian, read specialised books or search through less accessible sources. Today, that information is just a click away, presented in an accessible and friendly way by the owners of these furry influencers. Canine and feline influencers often collaborate with veterinary experts, nutritionists and specialist brands (such as Maikai Pets) to create educational content. From tutorials on how to properly clean a cat’s ears, to recommendations on how to choose the best natural snacks for a dog, these accounts have become a trusted source of knowledge for thousands of people. In addition, many of these accounts also address important topics such as the importance of a balanced diet, the need for regular exercise, and breed- and age-specific care for furry dogs. The ability of these influencers to reach a wide and varied audience has resulted in a much more informed and aware community of furry owners.  

Food and care: What we’ve learned from furry influencers

One of the areas where furry influencers have had the most influence is food. The trend towards more natural and healthy food for dogs and cats has been driven largely by the visibility these accounts have given to high-quality products and nutrition advice. More and more furry owners are opting for additive-free foods, natural snacks and specific products to improve the health and well-being of their faithful companions.  

The future: Beyond the screen

The influence of these furry accounts shows no signs of waning. As social media continues to evolve, we are likely to see even greater growth in the amount of educational content available. With this, awareness of the importance of good furry food and care will continue to grow. At Maikai Pets, we understand that being an informed and engaged owner is key to ensuring that our furry friends live long, healthy and happy lives. That’s why we celebrate Influencer Day not only as a celebration of those who create content, but also as a reminder of how far we’ve come in understanding and caring for our furry companions. Let’s keep learning, sharing and, above all, loving our dogs and cats, who give us so much on a daily basis. Because at the end of the day, they too are the true influencers of our lives, teaching us what really matters: unconditional love and mutual care.

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